Increase your conversion.
Lower your churn.
Win more users with a CRM for product-led SaaS. Log events, complete goals, and monitor each customer.
Start 14-day free trialLosing money is easy
New signup didn't finish onboarding and never saw your pricing
Free trial user cancelled the subscription and you didn't reach out to them
Recent customer didn't experience an A-ha moment and churned right away
Nobody is using a product feature that took you 2 months to build
You focus on distribution. We nail the activation.
Track every event
Log product, marketing, and transaction events for your authenticated users.
Start 14-day free trialComplete custom goals
Create flexible rules for free users and customers. Analyze onboarding, checkout, and feature adoption.
Start 14-day free trialKnow your audience
See all useful insights in one place: recent events, purchase activity, goal progress, and custom traits.
Start 14-day free trialSet up in 15 minutes. Get actionable insights daily
Connect Stripe
We will summarize old transactions and get automatic updates for new customers
Import your users
Upload a simple table to match Stripe data with your user base
Connect your frontend
Install a light-weight script, identify users on auth, and fire relevant events
Connect your backend
Use our API to fire backend events and update your users' traits

Hey there! 👋
This is a placeholder for the founder's letter. Here you can share your story, mission, and vision with your customers.
Talk about why you built this product, what problem it solves, and how it can help your customers succeed.
Dan Kulkov
Founder of ActivationPal
Choose Your Plan
Start with a 14-day free trial. Cancel anytime.
GROWTH
- 10k monthly events
- 1 website
- 1 team member
- 3 years of data retention
$0.00 due today, cancel anytime
SCALE
- 10k monthly events
- Unlimited websites
- Unlimited team members
- 5 years of data retention
$0.00 due today, cancel anytime
FAQ
Frequently Asked Questions
If you have 1 SaaS and need only 1 team member, pick Growth.
If you have multiple SaaS or need more than 1 team member, pick Scale.Any action performed by the user.
- Pageload from the frontend is an event
- Subscription updated from Stripe is an event
- Goal completed from ActivationPal is an event
Depends on how many events you will track. Pick 10k events if you have an upcoming SaaS, and 30k events if you have a mature SaaS. You can change it after a 14-day free trial.
For now, we only support Stripe. If you want a different payment provider, let us know.
Yes. You can use ActivationPal with no-code tools like Bubble.
No. We only track authenticated users (after signup). We don't track anonymous users on marketing pages.
Yes. The Growth plan is limited to 1 team member. The Scale plan has unlimited team members.
Yes. You can book a 1-1 meeting with Dan (me). Talk soon.