ActivationPal

Great marketing analytics
for iOS and Android apps.

See which installs turn into revenue, where onboarding leaks, and what to fix next—across every app you ship.

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  • Native Swift
  • Native Android
  • Flutter
  • React Native
  • RevenueCat
  • Superwall
3316.5$69$35Sep 11Sep 14Sep 17Sep 20Sep 23Sep 26Sep 29Oct 2Oct 5Oct 8

Onboarding

  • installed712100%
  • 0your goal68596%
    • build muscle33749%
    • lose weight21331%
    • stay consistent13520%
  • 1experience level64090%
    • beginner31850%
    • intermediate19230%
    • advanced13020%
  • 2weekly schedule60184%
    • 3 days32754%
    • 4 days17529%
    • 5+ days9916%
  • 3notifications56679%
    • allowed35863%
    • skipped20837%
  • completed54777%
  • paywall shown54777%
  • plan selected24334%
    • monthly14861%
    • lifetime9539%
  • purchased416%
    • monthly2459%
    • lifetime1741%

Acquisition

installsrevenue
  • Tier 1502$319.68
  • Tier 218$4.98
  • Tier 3106$22.96
  • Tier 472$21.54
  • Tier 514—

Outcomes

12

started

cohort outcomes

50% churn by

7.0d

churn paths

cancelled
0
expired
1

Apple Ads

Spend
$227.00
Revenue
$53.95
Impressions
12136
Installs
145
CPI
$1.57
spendinstalls
  • US — brand$110.4092
  • Worldwide — generic$116.6053

Devices

  • 📱 iPhone744
  • 🖥️ iPad57

Events

  • workout_logged722 · 522
  • streak_extended136 · 120
  • reminder_set64 · 63
  • badge_unlocked52 · 49
  • workout_shared36 · 35
  • apple_health_sync18 · 17