ActivationPal

Great marketing analytics
for iOS and Android apps.

See which installs turn into revenue, where onboarding leaks, and what to fix next—across every app you ship.

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  • Native Swift
  • Native Android
  • Flutter
  • React Native
  • RevenueCat
  • Superwall
3919.5$61$31Sep 16Sep 19Sep 22Sep 25Sep 28Oct 1Oct 4Oct 7Oct 10Oct 13

Onboarding

  • installed739100%
  • 0your goal69995%
    • build muscle35351%
    • lose weight20730%
    • stay consistent13920%
  • 1experience level65088%
    • beginner32350%
    • intermediate19029%
    • advanced13721%
  • 2weekly schedule60582%
    • 3 days32153%
    • 4 days17629%
    • 5+ days10818%
  • 3notifications57077%
    • allowed34861%
    • skipped22239%
  • completed54574%
  • paywall shown54574%
  • plan selected22631%
    • monthly14062%
    • lifetime8638%
  • purchased314%
    • monthly1961%
    • lifetime1239%

Acquisition

installsrevenue
  • Tier 1489$191.80
  • Tier 270$7.98
  • Tier 3101$39.93
  • Tier 464$15.55
  • Tier 515—

Outcomes

9

started

cohort outcomes

50% churn by

7.0d

churn paths

cancelled
0
expired
1

Apple Ads

Spend
$262.00
Revenue
$56.44
Impressions
13811
Installs
165
CPI
$1.59
spendinstalls
  • US — brand$121.20101
  • Worldwide — generic$140.8064

Devices

  • 📱 iPhone766
  • 🖥️ iPad55

Events

  • workout_logged739 · 514
  • streak_extended121 · 108
  • reminder_set65 · 63
  • badge_unlocked57 · 53
  • workout_shared30 · 30
  • apple_health_sync14 · 13
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