ActivationPal

Mobile app tracking plan template

Add your app events and download a tracking plan as CSV.

Tracking plan template FAQ

What is a mobile app tracking plan?

A tracking plan records each event, when it fires, the properties it carries, and who owns it. Use it to align instrumentation with the product outcomes you need to measure. See app event tracking.

What should an app event plan include?

Name events consistently, describe the trigger, list property names and their types, and assign an owner. The ActivationPal events guide explains the event fields used by the SDKs.

What does the tracking plan CSV contain?

The CSV includes one row per event with the event name, trigger, properties, property types and owner you entered.

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