ActivationPal

Mobile analytics dashboard
from installs to purchases.

See installs, revenue, onboarding completion and paywall conversion together. Explore the dashboard on synthetic app data.

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  • Native Swift
  • Native Android
  • Flutter
  • React Native
  • RevenueCat
  • Superwall

Installs, revenue and conversion on synthetic demo data

3919.5$80$40Sep 21Sep 24Sep 27Sep 30Oct 3Oct 6Oct 9Oct 12Oct 15Oct 18

Onboarding

  • installed701100%
  • 0your goal66194%
    • build muscle33150%
    • lose weight19530%
    • stay consistent13520%
  • 1experience level61888%
    • beginner30750%
    • intermediate18330%
    • advanced12821%
  • 2weekly schedule57682%
    • 3 days30453%
    • 4 days16729%
    • 5+ days10518%
  • 3notifications53877%
    • allowed32661%
    • skipped21239%
  • completed51974%
  • paywall shown51974%
  • plan selected22532%
    • monthly13660%
    • lifetime8940%
  • purchased396%
    • monthly2462%
    • lifetime1538%

Acquisition

installsrevenue
  • Tier 1455$295.70
  • Tier 255$7.98
  • Tier 396$30.43
  • Tier 474$13.17
  • Tier 521—

Outcomes

12

started

cohort outcomes

50% churn by

7.0d

churn paths

cancelled
0
expired
1

Apple Ads

Spend
$231.60
Revenue
$53.95
Impressions
11969
Installs
143
CPI
$1.62
spendinstalls
  • US — brand$99.6083
  • Worldwide — generic$132.0060

Devices

  • 📱 iPhone735
  • 🖥️ iPad49

Events

  • workout_logged711 · 516
  • streak_extended134 · 121
  • reminder_set59 · 58
  • badge_unlocked43 · 41
  • workout_shared33 · 32
  • apple_health_sync20 · 19

Mobile analytics dashboard FAQ

Which app analytics dashboard metrics are shown?

Installs, revenue, ARPU, onboarding completion and conversion, alongside trial and refund outcomes. ARPU is revenue in the selected range divided by installs in that range. Install-to-purchase conversion counts devices that installed and triggered a purchase in the selected range, divided by all installs in that range. Paywall conversion divides those buyers by the install cohort's devices that saw a paywall. See plans and pricing.

How do onboarding and paywall conversion connect?

The fixed funnel starts with installs, shows each onboarding step and completion, then continues through paywall shown, plan selected and purchased. Each stage counts devices from the same install cohort, so you can compare onboarding drop-off with purchase conversion. Instrument the stages with the SDK calls in the event list.

Can I view iOS and Android apps together?

Yes. ActivationPal supports Native Swift, Native Android, Flutter and React Native / Expo apps. In the signed-in dashboard, choose an individual app or, when you have multiple apps, All apps, then select a date range. The portfolio funnel uses a shared any-onboarding-step stage in place of individual app steps. This preview shows one synthetic app over 30 days. See managing apps.

Does the dashboard include a live event feed?

The signed-in dashboard includes an event feed with time, event, device, country and properties. It follows your selected app and date range, refreshing every 10 seconds when the range includes now. Past ranges stay fixed. The synthetic public preview above shows the dashboard metrics and cards; the event feed is available after signing in.