Analytics for product managers
who ship mobile apps.
See where new installs drop out of onboarding, how many reach and buy at the paywall, and what happens to those subscriptions. For Native Swift, Native Android, Flutter and React Native apps.
- Native Swift
- Native Android
- Flutter
- React Native
- RevenueCat
- Superwall
- Onboarding, step by stepEvery onboarding step shows the share of the period's installs that reached it, with the drop from the step before.
- Paywall to purchaseThe same funnel continues to paywall shown, plan selected and purchased, so you see where buyers stop.
- Subscription outcomesConnect RevenueCat or Superwall to see revenue, trial outcomes and refunds next to the same funnel.
A sample product dashboard, on demo data
Onboarding
Acquisition
Outcomes
12
started
cohort outcomes
50% churn by
7.0d
churn paths
- cancelled
- 0
- expired
- 1
Apple Ads
Devices
Events
How is Workout Tracker doing? Show me the numbers and where we’re losing users.
activationpal.list_apps()└ Workout Tracker id: "workout-tracker"
activationpal.get_stats( app: "workout-tracker", range: "30d" )└ Snapshot received · installs, revenue, onboarding, paywall
WORKOUT TRACKER · LAST 30 DAYS revenue $347.28 ↑77% installs 701 ↑49% conversion 5.6% 39 purchases installs ▅▅▅▄▄▇█▆▅▅▄▆▆▅▅▄▇█▇▅▅▃ revenue ▁▂▂▁▁▂▁▁▂▁▁█▂▁▄▁▂▁▃▁▂▁ Sep 21 → Oct 20 ONBOARDING installed 701 100% █████████ your goal 661 94% ████████░ experience lev 618 88% ████████░ weekly schedul 576 82% ███████░░ notifications 538 77% ███████░░ completed 519 74% ███████░░
Biggest leak: “experience level” loses 43 users (7% of arrivals). Installs are up 49%. Test a shorter version before increasing spend.
Which markets are actually making money?
MARKET INST REVENUE US United States 203 $167.86 GB United Kingdom 68 $59.93 FR France 29 $35.95 AU Australia 20 $23.98 organic 612 $293.33 apple ads 89 $53.95
Revenue is concentrated in United States. Scale only where revenue per install supports the acquisition cost.
Analytics for product managers FAQ
Which metrics does a product manager get?
The onboarding funnel from installs to completion, then paywall shown, plan selected and purchased. Once a revenue provider is connected, revenue, trial and refund figures sit next to it. Details: onboarding funnel analytics and subscription analytics.
Can my whole product team see the dashboard?
Yes. Apps and members are unlimited on every plan, and inviting a member adds no per-seat fee. Invited members sign in with their email and see the apps shared with them, read-only. See pricing.
What does an engineer have to build?
Add the SDK, call onboardingStep on each onboarding screen, onboardingCompleted at the end, and the paywall calls such as paywallShown. Guides: Quickstart, Native Android, Flutter, React Native and the full event list.
Which revenue tools connect?
RevenueCat and Superwall, through webhooks. Each app has one revenue source. Setup guides: RevenueCat webhook and Superwall webhook.
Is this general product analytics for web or SaaS?
No. ActivationPal measures mobile apps through its Native Swift, Native Android, Flutter and React Native / Expo SDKs. The funnel is fixed rather than built from custom events. Custom events appear in the Events card with counts.
Can an AI agent or my team's tools read the numbers?
Yes. The same numbers are available over MCP and a REST API. See the agent API docs.
How do I get started?
Sign up, start your 14-day free trial, add an app, and follow the setup guide. Plans are on the pricing page.