Apple Search Ads attribution
for iOS apps.

See which Apple Ads campaigns bring installs and attributed revenue, compare them with organic installs, and add campaign spend when you connect the Apple Ads API.

Start free10k free events · no card required

Native Swift
Native Android
Flutter
React Native

RevenueCat
Superwall

Attribution at first openThe Swift, React Native and Flutter SDKs capture Apple's AdServices token automatically on iOS.
Campaigns beside organic installsSee Apple Ads installs by campaign alongside organic installs, with attributed revenue in the dashboard.
Spend when you connect Apple AdsConnect the Apple Ads API to add campaign spend, cost per install and impressions.

Apple Ads results in your app analytics dashboard

Onboarding

installed740100%
0your goal70796%
- build muscle34749%
- lose weight21330%
- stay consistent14721%
1experience level65789%
- beginner32950%
- intermediate19229%
- advanced13621%
2weekly schedule61383%
- 3 days32553%
- 4 days18430%
- 5+ days10417%
3notifications57077%
- allowed36364%
- skipped20736%
completed55074%
paywall shown55074%
plan selected24233%
- monthly14660%
- lifetime9640%
purchased395%
- monthly2256%
- lifetime1744%

Acquisition

installsrevenue

Tier 1478$315.69
Tier 260$8.97
Tier 3107$20.47
Tier 480$21.54
Tier 515—

Outcomes

started

cohort outcomes

50% churn by

7.0d

churn paths

cancelled: 0
expired: 1

Apple Ads

Spend

$224.60

Revenue

$49.96

Impressions

11969

Installs

143

CPI

$1.57

spendinstalls

US — brand$108.0090
Worldwide — generic$116.6053

Devices

📱 iPhone771
🖥️ iPad58

Events

workout_logged739 · 533
streak_extended137 · 121
reminder_set67 · 65
badge_unlocked54 · 51
workout_shared34 · 33
apple_health_sync17 · 16

agent / activationpal

you

How is Workout Tracker doing? Show me the numbers and where we’re losing users.

✓activationpal.list_apps()

└ Workout Tracker id: "workout-tracker"

✓activationpal.get_stats( app: "workout-tracker", range: "30d" )

└ Snapshot received · installs, revenue, onboarding, paywall

agent

WORKOUT TRACKER · LAST 30 DAYS

revenue     $366.67    ↑67%
installs    740        ↑49%
conversion  5.3%       39 purchases

installs  ▅▄▅▆▇██▆▆▆▆▅▄▇▇▇▇███▇▆
revenue   ▁▁▂▃▁▂▁▁▂▁▃█▃▁▂▁▂▁▃▄▁▁
Oct 9 → Nov 7

ONBOARDING
installed       740 100% █████████
your goal       707  96% █████████
experience lev  657  89% ████████░
weekly schedul  613  83% ███████░░
notifications   570  77% ███████░░
completed       550  74% ███████░░

Biggest leak: “experience level” loses 50 users (7% of arrivals). Installs are up 49%. Test a shorter version before increasing spend.

you

Which markets are actually making money?

agent

MARKET               INST   REVENUE
US United States      223   $207.80
GB United Kingdom      70    $55.94
SE Sweden              13    $23.98
AU Australia           26    $19.99

organic               654   $316.71
apple ads              86    $49.96

Revenue is concentrated in United States. Scale only where revenue per install supports the acquisition cost.

See ActivationPal

Start free

Apple Search Ads attribution FAQ

How do I track Apple Search Ads installs by campaign?

Add the ActivationPal SDK. It captures the AdServices attribution token on first open, and ActivationPal resolves it so installs can be split by campaign and against organic installs. Start with the Quickstart.

Does Apple Search Ads attribution require an ATT prompt?

No. The SDK does not show an App Tracking Transparency prompt to capture Apple Ads attribution.

Do I need to connect the Apple Ads API?

No. The SDK captures attribution without an API connection. Connect the Apple Ads API when you want spend, CPI and impressions alongside campaign installs and attributed revenue. See Apple Search Ads setup.

Does Apple Search Ads attribution work on Android?

No. AdServices attribution is available to the iOS SDKs; Android analytics works without Apple Ads attribution. See the React Native and Flutter setup guides.

Apple Search Ads attribution for iOS apps.