Best Mobile App Analytics Tools

For a free starting point for standard iOS and Android measurement, choose Firebase. If your priority is a fixed install-to-purchase funnel and subscription revenue, ActivationPal’s onboarding analytics is built for that narrower job.

1. Google Analytics for Firebase

Best for: teams that want free standard usage and engagement measurement on iOS and Android.

Firebase is the clearest free starting point for standard usage and engagement measurement on iOS and Android. Google says Analytics is available at no charge and supports custom events and in-app purchase data.

Choose it for broad app measurement. If your main question is how users move through a product experience or where they abandon a specific flow, compare it with event analytics and funnel-focused tools below. Google’s Firebase Analytics overview covers its app reporting features.

2. Amplitude

Best for: teams that need product analytics with a large free monthly event allowance.

Amplitude fits teams that want product analytics and room to collect events before paying. Its Free plan includes Product Analytics and unlimited seats, according to its official pricing page.

It suits teams where event analysis is central to product decisions.

3. Mixpanel

Best for: teams that want event analytics, session replay, and experimentation together.

Mixpanel combines event analytics with session replay and experimentation on its free plan. The official free-plan page also lists unlimited seats and no credit card requirement.

It suits teams that want event analysis and replay in one product.

4. PostHog

Best for: teams that prefer usage-based analytics pricing with a free monthly allowance.

PostHog is an option for teams that want analytics with usage-based pricing. Its official pricing page lists charges after the free monthly allowance.

Its usage-based pricing ties the bill to analytics event volume.

5. Pendo

Best for: smaller product teams that want analytics alongside in-app guidance.

Pendo’s Free plan combines product analytics with in-app guides, branded roadmaps, and NPS surveys, according to Pendo’s pricing page.

Pendo directs teams to request pricing for paid plans.

6. UXCam

Best for: teams prioritizing mobile session analysis.

UXCam focuses on understanding app sessions. Its pricing FAQ says funnels are not included in the free plan and paid pricing is customized.

7. ActivationPal

Best for: mobile teams focused on a fixed install-to-purchase funnel and subscription revenue.

ActivationPal is for mobile teams focused on a fixed install-to-purchase funnel and subscription revenue. It supports Native Swift, Native Android, Flutter, and React Native/Expo apps; the dashboard centers on onboarding, paywall, and revenue outcomes rather than custom-built funnels.

The Free plan includes 10,000 events for its lifetime. The Starter plan is $9 per month and includes 50,000 events monthly. See ActivationPal for the product and mobile analytics comparisons for related approaches.