ActivationPal

Weekly app analytics reports
sent by email.

Get a summary of your completed week, then open ActivationPal to explore live subscription and onboarding analytics.

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  • Native Swift
  • Native Android
  • Flutter
  • React Native
  • RevenueCat
  • Superwall

Explore the ActivationPal analytics dashboard

4020$62$31Oct 11Oct 14Oct 17Oct 20Oct 23Oct 26Oct 29Nov 1Nov 4Nov 7

Onboarding

  • installed716100%
  • 0your goal68295%
    • build muscle33950%
    • lose weight20129%
    • stay consistent14221%
  • 1experience level63689%
    • beginner32751%
    • intermediate18028%
    • advanced12920%
  • 2weekly schedule59483%
    • 3 days30752%
    • 4 days17429%
    • 5+ days11319%
  • 3notifications55077%
    • allowed33861%
    • skipped21239%
  • completed52673%
  • paywall shown52673%
  • plan selected22932%
    • monthly13659%
    • lifetime9341%
  • purchased436%
    • monthly2456%
    • lifetime1944%

Acquisition

installsrevenue
  • Tier 1469$379.65
  • Tier 254$8.97
  • Tier 3102$25.45
  • Tier 475$14.36
  • Tier 516—

Outcomes

16

started

cohort outcomes

50% churn by

7.0d

churn paths

cancelled
0
expired
1

Apple Ads

Spend
$226.40
Revenue
$56.44
Impressions
11885
Installs
142
CPI
$1.59
spendinstalls
  • US — brand$103.2086
  • Worldwide — generic$123.2056

Devices

  • 📱 iPhone757
  • 🖥️ iPad52

Events

  • workout_logged721 · 518
  • streak_extended141 · 124
  • reminder_set68 · 66
  • badge_unlocked37 · 34
  • workout_shared32 · 31
  • apple_health_sync18 · 17

Weekly app analytics report FAQ

When does the weekly app analytics report cover?

Each report covers the completed Monday-to-Sunday week in its reporting timezone: the app's timezone for a single-app report, or the portfolio reporting timezone for a portfolio report. It is prepared after that local week ends.

What does the report include?

It summarizes revenue, installs, onboarding and conversion, trial outcomes, and revenue split. Onboarding drop-off insights appear when funnel data is available. Reports cover one app or a portfolio, depending on the apps in your account.

Can I explore more than the email summary?

Yes. Open the live subscription analytics dashboard to explore details. See the mobile analytics dashboard page for the product view.