Renewal rate calculator

Calculate the share of subscriptions in a renewal cohort that renewed successfully.

Subscriptions eligible to renewSuccessful renewals

Renewal rate

Enter both counts to calculate the renewal rate.

Renewal rate calculator FAQ

How is subscription renewal rate calculated?

Divide successful renewals by the subscriptions eligible to renew in the same cohort, then multiply by 100. Subscription analytics helps teams inspect subscription activity, and the events guide lists events apps can track.

How is renewal different from onboarding conversion?

Renewal measures subscriptions continuing at a renewal opportunity. Onboarding funnel analytics measures users moving through onboarding; see product plans and event limits on the pricing page.

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