Paywall conversion calculator
Enter unique devices shown the paywall and unique devices that purchased.
Paywall conversion
Enter both unique-device counts to calculate paywall conversion.
Paywall conversion calculator FAQ
Which counts go into paywall conversion?
Use unique devices shown the paywall as the denominator and unique devices that purchased as the numerator. Do not enter purchase-event totals or count people. Sessions, impressions and installs are different denominators. The app conversion rate guide explains how conversion stages differ.
What if no devices were shown the paywall?
With zero devices shown, there is no conversion rate to calculate. Enter both counts from the same population and observation period.
How do I track paywall views and purchases?
ActivationPal's event guide lists the paywall events supported by its SDKs. For paywall layout and plan choices, see the paywall design guide.
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