Free trial conversion tracking
by cohort.
Compare trial outcomes over time with consistent start periods and outcome windows. Keep open trials pending while they resolve, alongside onboarding and paywall context.
- Set a cohort and windowGroup trials by their start period and use the same outcome window for every comparison.
- Keep all five states distinctTrack converted, pending and churned trials, with cancelled and expired outcomes shown separately.
- Compare before investigatingCompare matching cohorts and windows, then inspect onboarding and paywall events to choose what to investigate next.
Free trial conversion tracking FAQ
Should pending trials count as failures?
No. An open trial has not reached a resolved outcome. Keep it pending until it converts or reaches a resolved cancelled, expired or churned state.
How do I compare trial outcomes over time?
Choose the same trial-start period and outcome window for each cohort. Compare those matched cohorts, then look at onboarding and paywall events when the outcomes differ.
Where can I find the trial conversion formula?
The trial conversion rate guide explains the rate. For the broader subscription view, see subscription analytics.