App Store ASO tools.
51 tools for App Store keywords, screenshots, product page tests, reviews and localization. 32 are free to start.
51 tools
| Tool | Category | Stores | Price | Best for |
|---|---|---|---|---|
| Keyword research |  | Free | Popularity and difficulty for any App Store keyword, in any country. | |
| Keyword research |  | Free trial | Keyword research and pushing listing updates to both stores. | |
| Keyword research | | Free planfrom $14.99/mo | Cheap keyword tracking with listing drafts and translation. | |
| Keyword research | | Free trialfrom $20/mo | AI agent that watches keywords, reviews and competitors and proposes changes. | |
| Keyword research | | Free | Apple's own search popularity scores and keyword suggestions. | |
| Keyword research | | Free planfrom $19/mo | Keyword rankings and Apple Ads auction insights for ASO. | |
| Keyword research | | Free trialfrom $79/mo | Keyword volume history, rankings and competitor research for larger teams. | |
| Keyword research | | Free trialfrom $15/mo | Keyword tracking plus editing App Store metadata in one console. | |
| Keyword research | | Free trialfrom $47/mo | Keyword research, rank tracking and review replies across both stores. | |
| Keyword research | | Free trial | Keyword collection across 50 locales with daily rank tracking. | |
| Keyword research | | Free planfrom $47/mo | Keyword research, rank tracking and visibility monitoring on a budget. | |
| Keyword research | | Paidfrom $9/mo | Mac app for App Store keyword popularity, difficulty and rank tracking. | |
| Keyword research | | Free planfrom $68/mo | App Store and Play autocomplete keyword suggestions, with paid volume data. | |
| Keyword research | | Free trialfrom $12.50/mo | Keyword research and rank tracking alongside Apple Ads data. | |
| Keyword research | | Free planfrom $24.17/mo | Store keyword and ranking data for AI agents via API and MCP. | |
| Market intelligence | | Free trial | App metadata and market data via explorer, API and file dumps. | |
| Market intelligence | | Free plan | Google Play app rankings, installs and developer portfolios. | |
| Market intelligence | | Free plan | Revenue and download estimates plus competitor Apple Ads keywords. | |
| Market intelligence | | Free planfrom $19/mo | Finding app niches and ideas from store data. | |
| Market intelligence | | Free trial | Competitor downloads, revenue and ad creative tracking. | |
| Market intelligence | | Free trial | Competitor keywords, market research and Apple Ads insights. | |
| Market intelligence | | Free plan | Download, revenue and keyword estimates for any app. | |
| Market intelligence | | Free trial | Store rankings, downloads and usage estimates for competitor apps. | |
| Listing A/B tests | | Free | Extra App Store page versions with unique URLs for specific audiences. | |
| Listing A/B tests | | Free | Testing alternate icons, screenshots and previews on the live App Store. | |
| Listing A/B tests | | Paid | Testing icons and screenshots on simulated store pages before launch. | |
| Reviews and ratings | | Paid | In-app prompts that ask happy users for store ratings. | |
| Reviews and ratings | | Free trialfrom $49/mo | Review sentiment, topics and replies across many apps. | |
| Reviews and ratings | | Free plan | Review replies, tagging and rating tracking with ASO in one place. | |
| Reviews and ratings | | Free trialfrom $19/mo | New review alerts in Slack or Teams within a minute. | |
| Reviews and ratings | | Free trialfrom $35/mo | Replying to store reviews from Slack with AI drafts. | |
| Screenshots and previews | | Free plan | Screenshots, promo videos and listing copy for both stores. | |
| Screenshots and previews | | Free planfrom $10/mo | Template-based screenshot builder sized for both stores. | |
| Screenshots and previews | | Free | Free screenshot designer with no account needed. | |
| Screenshots and previews | | Free planfrom $8.25/mo | Localized screenshot sets with direct upload to both consoles. | |
| Screenshots and previews | | Free trialfrom $4.99/mo | AI-generated screenshot sets, including variants for page tests. | |
| Screenshots and previews | | Free planfrom $10/mo | Mac app that designs, localizes and uploads App Store screenshots. | |
| Screenshots and previews | | Free | Adding device frames and captions to screenshots from the command line. | |
| Screenshots and previews | | Free plan | Quick screenshot and feature graphic designs from templates. | |
| Screenshots and previews | | Free planfrom $7.99/mo | Framing simulator screenshots and uploading them per locale. | |
| Screenshots and previews | | Free planfrom $19/mo | Panoramic device mockup screenshots in the browser. | |
| Screenshots and previews | | Free trial | 3D device mockups and animated App Store previews. | |
| Screenshots and previews | | Free planfrom $12/mo | Store screenshots and launch graphics from one design. | |
| Screenshots and previews | | Free planfrom $19/mo | Panoramic screenshot sets from ready templates. | |
| Localization | | Free planfrom $19.99/mo | AI translation of app strings, store metadata and screenshots. | |
| Localization | | Free planfrom $9.99/mo | Editing and translating App Store Connect metadata from iPhone or Mac. | |
| Localization | | Free | Editing metadata across all locales with your own AI key. | |
| Localization | | Free | Exporting and re-importing App Store Connect localizations on a Mac. | |
| Localization | | Free plan | Translating listing text inside App Store Connect with a Chrome extension. | |
| Store analytics | | Free | Apple's own impressions, page views, conversion and peer benchmarks. | |
| Store analytics | | Free planfrom $7.99/mo | Downloads, revenue, rankings and reviews for your own apps. |
ASO tools FAQ
Which App Store ASO tools are free?
Apple Ads keyword popularity, Product Page Optimization, Custom Product Pages and App Store Connect analytics come free with your developer account. The ActivationPal keyword checker scores any App Store keyword without sign-in.
How do I test App Store screenshots?
Product Page Optimization in App Store Connect runs alternate icons, screenshots and previews against your live page. SplitMetrics Optimize tests them on simulated pages before release.
How do I find App Store keywords?
Start with Apple Ads popularity scores, then track the terms you target in a rank tracker such as Astro, ASO.dev or AppTweak.
More free tools
- App Store account auditPortfolio similarity, review signals and listing concerns, with evidence.Open →
- App revenue calculator12 months of subscription revenue from installs, conversion and price.Open →
- Mobile app tracking plan templateCreate event rows with triggers, properties, types and owners, then download CSV.Open →
- Renewal rate calculatorRenewal rate and subscriptions not renewed from one cohort.Open →
- Onboarding completion rate calculatorCompletion rate from starters and completers in one cohort.Open →
- Paywall conversion calculatorPaywall purchase conversion from unique viewers and purchases.Open →
- Funnel calculatorStep conversion, drop-off and a chart from the users at each step.Open →
- ARPU calculatorGross and net average revenue per user from revenue and users.Open →
- Cohort analysis toolA retention heatmap from weekly cohort sizes and users still active.Open →
- App Store keyword research toolPopularity, difficulty and top apps for any keyword, in any country.Open →
- App Store rank tracker tools14 tools that track or check your app's keyword rankings on iOS and Android, with prices and free plans.Open →
- Mobile app KPIs18 app KPIs with the formula for each and when to use it.Open →
- Country pricing tiersEvery country in five pricing tiers, with the discount for each.Open →