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Google Play ASO tools.

40 tools for Google Play keywords, store listing experiments, screenshots and reviews. 23 are free to start.

40 tools

ToolCategoryStoresPriceBest for
App RadarKeyword researchApp StoreGoogle PlayFree trialKeyword research and pushing listing updates to both stores.
AppDriftKeyword researchApp StoreGoogle PlayFree planfrom $14.99/moCheap keyword tracking with listing drafts and translation.
AppeekyKeyword researchApp StoreGoogle PlayFree trialfrom $20/moAI agent that watches keywords, reviews and competitors and proposes changes.
APPlyzerKeyword researchApp StoreGoogle PlayFree planfrom $19/moKeyword rankings and Apple Ads auction insights for ASO.
AppTweakKeyword researchApp StoreGoogle PlayFree trialfrom $79/moKeyword volume history, rankings and competitor research for larger teams.
ASO.devKeyword researchApp StoreGoogle PlayFree trialfrom $15/moKeyword tracking plus editing App Store metadata in one console.
ASODeskKeyword researchApp StoreGoogle PlayFree trialfrom $47/moKeyword research, rank tracking and review replies across both stores.
AsolyticsKeyword researchApp StoreGoogle PlayFree trialKeyword collection across 50 locales with daily rank tracking.
ASOMobileKeyword researchApp StoreGoogle PlayFree planfrom $47/moKeyword research, rank tracking and visibility monitoring on a budget.
Keyword ToolKeyword researchApp StoreGoogle PlayFree planfrom $68/moApp Store and Play autocomplete keyword suggestions, with paid volume data.
MobileActionKeyword researchApp StoreGoogle PlayFree trialfrom $12.50/moKeyword research and rank tracking alongside Apple Ads data.
SonarKeyword researchApp StoreGoogle PlayFree planfrom $24.17/moStore keyword and ranking data for AI agents via API and MCP.
42mattersMarket intelligenceApp StoreGoogle PlayFree trialApp metadata and market data via explorer, API and file dumps.
AppBrainMarket intelligenceApp StoreGoogle PlayFree planGoogle Play app rankings, installs and developer portfolios.
AppMagicMarket intelligenceApp StoreGoogle PlayFree planRevenue and download estimates plus competitor Apple Ads keywords.
AppstoreSpyMarket intelligenceApp StoreGoogle PlayFree planfrom $19/moFinding app niches and ideas from store data.
AppticaMarket intelligenceApp StoreGoogle PlayFree trialCompetitor downloads, revenue and ad creative tracking.
FoxDataMarket intelligenceApp StoreGoogle PlayFree trialCompetitor keywords, market research and Apple Ads insights.
Sensor TowerMarket intelligenceApp StoreGoogle PlayFree planDownload, revenue and keyword estimates for any app.
Similarweb App IntelligenceMarket intelligenceApp StoreGoogle PlayFree trialStore rankings, downloads and usage estimates for competitor apps.
Custom store listingsListing A/B testsGoogle PlayFreeShowing different Google Play listings by country, search term or campaign.
SplitMetrics OptimizeListing A/B testsApp StoreGoogle PlayPaidTesting icons and screenshots on simulated store pages before launch.
Store listing experimentsListing A/B testsGoogle PlayFreeTesting Google Play graphics and text against your current listing.
Alchemer MobileReviews and ratingsApp StoreGoogle PlayPaidIn-app prompts that ask happy users for store ratings.
AppbotReviews and ratingsApp StoreGoogle PlayFree trialfrom $49/moReview sentiment, topics and replies across many apps.
AppFollowReviews and ratingsApp StoreGoogle PlayFree planReview replies, tagging and rating tracking with ASO in one place.
AppReviewBotReviews and ratingsApp StoreGoogle PlayFree trialfrom $19/moNew review alerts in Slack or Teams within a minute.
ReviewflowzReviews and ratingsApp StoreGoogle PlayFree trialfrom $35/moReplying to store reviews from Slack with AI drafts.
AppLaunchFlowScreenshots and previewsApp StoreGoogle PlayFree planScreenshots, promo videos and listing copy for both stores.
AppLaunchpadScreenshots and previewsApp StoreGoogle PlayFree planfrom $10/moTemplate-based screenshot builder sized for both stores.
AppMockUpScreenshots and previewsApp StoreGoogle PlayFreeFree screenshot designer with no account needed.
AppScreensScreenshots and previewsApp StoreGoogle PlayFree planfrom $8.25/moLocalized screenshot sets with direct upload to both consoles.
AppScreenshotStudioScreenshots and previewsApp StoreGoogle PlayFree trialfrom $4.99/moAI-generated screenshot sets, including variants for page tests.
fastlane frameitScreenshots and previewsApp StoreGoogle PlayFreeAdding device frames and captions to screenshots from the command line.
HotpotScreenshots and previewsApp StoreGoogle PlayFree planQuick screenshot and feature graphic designs from templates.
PreviewedScreenshots and previewsApp StoreGoogle PlayFree planfrom $19/moPanoramic device mockup screenshots in the browser.
ScreenhanceScreenshots and previewsApp StoreGoogle PlayFree planfrom $12/moStore screenshots and launch graphics from one design.
Screenshots.proScreenshots and previewsApp StoreGoogle PlayFree planfrom $19/moPanoramic screenshot sets from ready templates.
AppfiguresStore analyticsApp StoreGoogle PlayFree planfrom $7.99/moDownloads, revenue, rankings and reviews for your own apps.
Google Play ConsoleStore analyticsGoogle PlayFreeGoogle's own acquisition reports and store listing statistics.

ASO tools FAQ

Which Google Play ASO tools are free?

Google Play Console includes store listing experiments, custom store listings and acquisition reports at no cost. AppBrain, AppFollow and Keyword Tool have free plans.

How do I A/B test a Google Play listing?

Use store listing experiments in Google Play Console to test graphics and text against your current listing on real traffic.

Do App Store ASO tools work for Google Play?

Many do: AppTweak, Sensor Tower, MobileAction, ASODesk and AppFollow cover both stores. Astro and the Apple tools are App Store only.

More free tools

All free tools