Amplitude's Free plan covers up to 2M events a month at $0. Plus starts at $0 with the first 2M events free and scales to 70M events. Growth and Enterprise are custom quotes. For a mobile app, the real question is how many monthly users fit inside 2M events.
Amplitude plans and prices
| Plan | Best for | Events per month | Price |
|---|
| Free | Individuals and explorers | Up to 2M | $0, no credit card |
| Plus | Small teams finding product-market fit | Up to 70M | Starts at $0, first 2M events free, credit card required |
| Growth | Businesses looking to scale | Custom | Event-based pricing, contact sales |
| Enterprise | Larger enterprises with complex requirements | Custom | Event-based pricing, contact sales |
Every plan has unlimited team members. Startups with under $10M in funding and fewer than 20 employees get one free year of Growth.
Amplitude free plan limits
The Free plan has the full platform with these caps:
- 2M events a month
- 10K monthly session replays, for web and mobile
- 10 saved charts per organization
- 1 year of data access
- 1 space for collaboration
- Limited experiments, guides and surveys
- 2,000 AI feedback records a month
- One-time cohort syncs
Free does not include custom events and formulas, behavioral cohorts, forecasting and alerts, heatmaps or webhooks.
For a mobile app, funnels and retention charts work on Free. Cohorts built on what users did need Plus, and saved charts stop at 10.
What Plus and Growth add
Plus adds custom events and formulas, up to 20 behavioral cohorts, limited forecasting and alerts, heatmaps, webhooks, 2-year data access, unlimited saved charts, online support and room to grow to 70M events a month.
Growth adds conversion drivers, saved metrics, comparisons, revenue metrics, exports, SSO and project permissions, and a response SLA of 2 business days.
For the cost above 2M events, use the Estimate bill button on Amplitude's pricing page.
How many app users fit in 2M events
Events drive the limit, not installs. Each screen view, tap or purchase step you track is one event, and returning users send events every month.
Across 25 live ActivationPal apps in October 2026, a monthly active user sends about 20 to 30 events, and more in apps that track many custom actions. Dividing Amplitude's 2M free events by that:
| Tracking level | Events per monthly active user | Monthly active users in 2M events |
|---|
| Light | 15 | About 133,000 |
| Typical | 25 | About 80,000 |
| Heavy | 50 | About 40,000 |
ActivationPal counts the same way: every tracked event counts toward the monthly allowance. Count the events in your own app before you pick a tier, because adding one event to a screen shown in every session multiplies across all your users.
Amplitude pricing vs ActivationPal at your volume
Under 2M events a month, Amplitude costs $0. That is cheaper than any ActivationPal plan, and ActivationPal has nothing above 1M events a month.
| Monthly events | Amplitude | ActivationPal |
|---|
| 50,000 | Free, $0 | Starter, $9/mo |
| 250,000 | Free, $0 | Pro, $19/mo |
| 1,000,000 | Free, $0 | Scale, $29/mo |
ActivationPal fits when you want a dashboard built only for mobile apps, not a general analytics platform. It has SDKs for native Swift, native Android, Flutter and React Native/Expo, a fixed onboarding and paywall funnel, and RevenueCat and Superwall webhooks for subscription revenue. There is no chart builder, so teams that need custom charts or experiments should stay on Amplitude.
See the ActivationPal homepage for the dashboard, or pricing for the plans.
Compare other Amplitude options
If Free is too limited and Plus is more than you want to pay, start with Amplitude alternatives for mobile apps. For a head-to-head, read Mixpanel vs Amplitude or PostHog vs Amplitude. Mixpanel's plans are covered in Mixpanel pricing for mobile apps.