Mixpanel is free up to 1M events a month. Growth starts at $0 and bills by monthly event volume, and Enterprise is quoted. Below: plan limits, how to turn app users into events, and what the same volume costs on ActivationPal, the product this site makes.
Mixpanel plans and what each includes
| Plan | Price | Events per month | Session replays | Active feature flags | Experiment users |
|---|
 Mixpanel Free | $0 | Up to 1M | 10K | Up to 10 | 1K MEU |
| Mixpanel Growth | Starts at $0 | First 1M free, up to 20M | 20K, add-on up to 500K | Up to 50 | 5K MEU, up to 100K |
| Mixpanel Enterprise | Quoted | Up to 1T | Custom | Custom | Custom |
Every plan has unlimited seats, mobile analytics, funnels and retention reports.
How many events a mobile app sends
Mixpanel bills by events, not by users or installs. To price your app, turn monthly active users into events first.
Across ActivationPal apps, a monthly active user sends about 15 events with light tracking, 25 with typical tracking and 50 with heavy tracking. ActivationPal counts events the same way, so the figures carry over to any event-based tool. Mixpanel's 1M free events a month cover roughly:
- 66,000 monthly active users at 15 events each
- 40,000 monthly active users at 25 events each
- 20,000 monthly active users at 50 events each
Returning users count on every session, so cost follows total events, not installs.
Mixpanel free plan limits
The free plan caps usage at 1M events, 10K session replays, 1K experiment users and 10 active feature flags a month. It also limits these features:
- Saved reports: 5 per seat.
- Behavioral cohorts: you can create them but not save them.
- Saved metrics, behaviors and formulas: you can build them but not save them for reuse.
- Custom and borrowed properties: not available.
- Multi-touch attribution: not available.
- Alerts: not available.
What the Growth plan costs
Growth starts at $0, with the first 1M events free. Above that, the price follows event volume. Mixpanel publishes one example on its pricing slider: 18M events per year costs $100 a month billed yearly ($1,200 a year) or $140 a month billed monthly. Annual billing saves $480 a year at that volume.
Growth adds unlimited saved reports, cohorts and metrics, custom and borrowed properties, up to 5 alerts per project and multi-touch attribution. Group Analytics is a paid add-on. The slider tops out at 20M+ events. Use the Mixpanel pricing page to price your own volume.
Mixpanel startup program
Startups get their first year free on the Startup Plan, with up to 1 billion events and 1 million session replays. You qualify if your company was founded less than 5 years ago, has raised up to $8M in total funding and has not redeemed another offer. When the year ends, Mixpanel helps you pick a plan. Details are on the Mixpanel startup program page.
Same volume on ActivationPal
ActivationPal prices by events too, with a flat monthly or yearly price per plan.
| Plan | Events | Monthly | Yearly |
|---|
| Free | 10,000 in total, no monthly reset | $0 | $0 |
| Starter | 50,000 a month | $9 | $90 |
| Pro | 250,000 a month | $19 | $190 |
| Scale | 1M a month | $29 | $290 |
Apps and members are unlimited on every plan, and all your apps share one event allowance. Over the limit, analytics access locks while events keep being recorded. See the full pricing page.
Mixpanel's free tier is much larger and includes experiments, feature flags and session replays. ActivationPal is built for mobile onboarding, paywall and revenue conversion in Swift, Android, Flutter and React Native apps, with RevenueCat and Superwall webhooks.
Which one fits